Content Marketing Expert

S-PRO, a top-tier Digital Innovation and Software Engineering company. We specialise in providing cutting-edge services for fast-growing businesses and enterprises, with a strong focus on Finance, Renewable Energy and Healthcare domains and expertise in AI, Blockchain and Data Science. Our team of over 200 dedicated professionals works tirelessly across our global offices to develop innovative digital solutions that drive sustainable business value and increase our client’s competitiveness in a dynamic digital landscape.

We’re looking for a part-time Content Marketing Expert who is fluent in English and skilled in strategic marketing, specifically within LinkedIn and healthcare IT communities.

Job Responsibilities:

• Leverage Organic LinkedIn for Thought Leadership & Outreach

• Create and publish engaging LinkedIn articles on communication inefficiencies in healthcare and how Hubspring solves them.

• Engage decision-makers (CIOs, physicians, practice managers) through insightful posts.

• Participate in LinkedIn groups related to healthcare IT, physicians, and telehealth to expand reach and credibility.

• Leverage Paid LinkedIn for LeadGen

• Create and publish engaging LinkedIn ads to drive new leads and customer acquisition

• Engage decision-makers with clear offerings to activate requests for demos and/or registrations

• Promote free 30- or 60-day trials to small physician groups, telehealth providers, surgery centers, and home health agencies.

• Reactivate Previous Clients and Early Adopters Through Email Marketing and Testimonials

• Reach out to previous users who have transitioned to new hospitals or healthcare facilities to introduce Hubspring as a solution for their new workplace.

• Leverage past positive experiences to create internal champions within new organizations.

• Share success stories and reactivation efforts with LinkedIn followers to encourage engagement.

• Gather testimonials from existing customers to publish on website to enhance credibility and trust

• Engage in Physician & Healthcare IT Online Communities

• Actively contribute to Reddit (r/medicine, r/healthIT), Doximity, and Sermo with valuable insights and solutions.

• Provide answers to common pain points in healthcare communication while subtly showcasing Hubspring’s benefits.

• Build relationships and trust with medical professionals through peer-to-peer engagement.

Qualifications:

• Fluent in English with exceptional writing and communication skills.

• Experienced in content marketing, particularly on LinkedIn and within online communities.

• Familiar with healthcare IT and physician workflows, allowing you to create relevant and engaging content.

• A strategic thinker who understands audience engagement and conversion strategies.

• Comfortable working independently while collaborating with the broader team as needed.

• Creative and proactive, always looking for ways to enhance marketing impact.

Nice to have:

• Previous experience in healthcare, SaaS, or tech marketing.

• Proven track record of growing engagement and conversions through content marketing.

• Familiarity with LinkedIn analytics and advertising, SEO strategies, and email marketing.

• Knowledge of physician networking platforms (e.g., Doximity, Sermo) and Reddit healthcare communities.

Benefits and perks:

• Flexible schedule.

• Remote work model.

• Medical insurance.

• Paid vacations.

• Paid Sick-leaves.

• Paid State holidays.